Big Billion Days: How etailers like Flipkart, Amazon, Snapdeal and others are gearing up ahead of festive season

Manjunath V*, who juggles two jobs with college in Bengaluru, is one of Flipkart's 16,000-strong delivery force, dropping off 70-80 packages a day. After his night shift with a courier firm ends at 3:00 am, he snatches a few hours of sleep before leaving for the ecommerce giant's warehouse at 6:30 am. But, from next week, when the "Big Billion Days" sale kicks off, he says he will be reporting to work at 5:00 am and looking at an 11-hour shift so that he can complete that day's sale season deliveries, likely to be 100 a day.
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"There's no fixed time to when we finish — the sooner we complete the deliveries, the earlier we can leave.

But we need to finish that day's deliveries," says the 19-year-old. Manjunath's employer, Flipkart, is looking at shipping 1,03,000 packages daily during "Big Billion Days", as opposed to 65,000 on other days, according to multiple operations executives with the firm. Its Gurgaon-headquartered rival, Snapdeal, saw sales grow 10 times during its preview Diwali sale held last Monday and is optimistic about similar numbers as the festival season picks up. Furniture marketplace Pepperfry is looking  at sales doubling during these months while payment-solutions-firm-turned-marketplace Paytm is eyeing 3x growth. If these projections sound dazzling, it's because the Diwali-Dussehra season is traditionally the time when Indians have shopped the most online, and ecommerce companies expect 40% of annual sales to come from the months of October and November.

And while deep discounts are still the way to the customer's wallet for companies like Flipkart, Amazon and Snapdeal, ecommerce companies across sectors are also trying to leave nothing to chance while ensuring the customer gets what he ordered, on time.